How To Leverage Your Employer Branding Efforts

It’s no secret that attracting the right talent is more challenging than ever. With candidates seeking not just a job but a workplace that aligns with their values and career aspirations, showcasing your organisation to the right candidates has become as important (and essential) as marketing your products or services. If you’re just getting started in employer branding, you may like to check out our free download here.

So how do you make your employer brand stand out in a crowded market and connect with the right talent? Like all good marketing, you need to think beyond your internal resources. Leveraging diverse job boards and collaborating with businesses that share similar values (and audiences) can significantly expand your brand’s reach to not only attract top talent, but also reinforce your employer brand as one that embraces diversity, inclusion, and innovation.

Leveraging Digital Technology 
Just as technology has reshaped how businesses operate, it has also transformed the way companies communicate with potential employees. No longer limited to static career pages, digital technology including social media allows dynamic digital interactions to showcase your brand’s values, culture, and the benefits of working for your organisation.

Do you customers and clients love to see content from behind the scenes? So do potential candidates! Involving current employees in content creation for company pages and their own individual profiles helps showcase your organisation in an authentic and engaging way that your audience will appeal to, with the added benefit of expanding your reach.

Leveraging Diverse Job Boards for Targeted Recruitment
Another effective way to expand your reach is by leveraging diverse and niche job boards. These platforms are specifically designed to cater to certain industries, demographics, or skill sets, offering access to highly qualified candidates who may not be active on mainstream job sites. Our job board at Working Parents Connect for example provides access to talented professionals searching for flexible work.

By using a variety of job boards that align with your requirements and values, you not only broaden your reach but also position your employer brand as one that is committed to inclusivity and finding the right talent wherever they may be. These platforms help you engage with candidates who value an organisation that actively promotes diversity and welcomes different perspectives.

Collaborating with Businesses to Amplify Employer Branding
Another powerful strategy to enhance your employer branding is to collaborate with businesses or organisations that share similar values and audiences. By partnering with companies in complementary industries or those aligned with your brand’s mission, you can reach a broader pool of talent while benefiting from shared credibility.

For example, co-hosting events such as webinars or career fairs with a partner company can offer a unique opportunity to introduce your brand to potential candidates who may not have encountered it otherwise. Additionally, collaborating on content marketing efforts, such as co-branded blog posts or shared social media campaigns, can further increase your brand visibility and attract candidates who resonate with your culture and values.

These partnerships can be particularly valuable in niche markets, where trusted relationships between organisations can be leveraged to strengthen your employer brand and attract top talent.

If you’re talent strategy includes strengthening your employer branding efforts, download our guide to getting started or reach out to our team to discuss how we can support you with access to our jobs board, social media pages, blog and webinars.